Problem Space: Within the rebate-claiming experience, we're tackling a common challenge: making it easier and more efficient for customers or businesses to get the rebates they deserve. This process often involves unclear rules and frustratingly long waits for the rebate to come through. Our goal is to simplify this journey, make the rules crystal clear, and speed up the process, all while keeping it user-friendly. By doing so, we aim to boost customer satisfaction, increase rebate redemptions, and help businesses run smoother.
In approaching the redesign of this tool, our aim was to enhance usability and efficiency for employees. Through extensive user research, including interviews and card sorting, we identified key pain points and user needs. Our design prioritized clarity, consistency, and simplicity, ensuring that information was logically structured and easy to navigate. Seamless integration with other tools were implemented to tailor the experience to individual user preferences and workflow requirements. Iterative feedback loops with users throughout the design process ensured that the final product exceeded expectations, fostering greater collaboration, productivity, and satisfaction across the organization.
To grasp the rebate journey, we talked to users to understand their motivations and pain points when claiming money for energy-saving equipment. Our goals for this research were the following;
By collaboratively organizing and grouping the vast array of user feedback and research findings, we uncovered valuable patterns and insights. This process allowed us to make informed decisions, ensuring our project moved forward with a clear vision and a user-centric approach.
• Post-rebate submission can harbor confusion among applicants - Users need a better way to understand the post-submission and eligibility process.
• There is a lack of confidence when uploading receipts and documentation - Users need a better way to confirm document requirements when uploading.